UGG® announced the debut of its Winter 2015 “This Is UGG.” brand marketing campaign starring supermodel Chrissy Teigen and DJ Jack Guinness.
UGG took to the pristine snowcapped mountain peaks of Iceland for a breathtaking experiential journey to develop an emotional connection with the consumers to present our extensive winter product – a fashionable line that infuses the most innovative weatherproof, waterproof and water-resistant technologies. The multi-media, cross-channel campaign, which will run through February 1st, 2015, will leverage this storytelling platform to illustrate how UGG products “Feels Like Nothing Else”.
Winter 2015 – Women’s collection highlights:
- A contemporary take on a classic silhouette, the Emalie boot fuses waterproof leather with a water-repellent wool blend forming a protective cover for feet, while the Simmens boot incorporates a textured, water-resistant shaft and a soft, cozy lining to keep feet warm and comfortable.
- Chartering bold new territory, sumptuous sheepskin is fixed to cuff the Patten‘s water-resistant Silkee suede in rugged-riche style, while a luxurious, natural wool lining keeps feet warm and dry.
- Renowned for its bar-raising blend of fashion and performance, the Adirondack Boot II features waterproof full-grain leather, cozy lining and cuffable suede shaft. And an UGG®-exclusive Vibram® outsole on the Adirondack Boot II stands up to snowy weather in style.