Fenty Eau de Parfum is the latest beauty creation from Rihanna.
Fenty Eau de Parfum is spicy and sweet all at once and is designed to be worn by all people, for all occasions. Inspired by distinct memories and places that Rihanna cherishes from throughout her life – Bridgetown, Barbados; Grasse, France; New York, New York; Paris, France; Los Angeles, California – Rihanna created Fenty Eau de Parfum as a scent personal both to herself and to others. It evokes the memories, connections, and experiences unique to each person through the power of scent.
Rihanna first learned about fragrance from her mother, who worked in the beauty industry in Barbados. She ultimately grew to value the deeply personal ritual of applying perfume daily and developed her signature approach of layering different scents together to create something unique. This passion for fragrance ultimately led her to the world's fragrance capital, Grasse, France, where she worked alongside world-renowned LVMH Master Perfumer Jacques Cavallier Belletrud to create Fenty Eau de Parfum, a one-of-a-kind scent that cannot be categorized into a traditional olfactive family. She personally selected each ingredient in its purest form as a thoughtful representation of her essence, memories, and experiences. Combining magnolia and musk with tangerine, blueberry and hints of Bulgarian rose absolute, geranium and patchouli, this unique blend comprises a one-of-a-kind scent that is all heart and pure soul.
Rihanna has always believed that fragrance is one of the most personal aspects of a beauty routine, and she wanted to weave that sensoriality into all elements of the Fenty Eau de Parfum experience – from the fragrance's notes to the bottle design and even to the long, soft cloud that envelops you when you spray the perfume. A true embodiment of Rihanna, the bottle was designed to fit perfectly in her hand and represents a harmonious balance of femininity and masculinity, vintage and modern, with its curved body and beautiful amber-brown shade (Rihanna's favorite color!).
"I wanted a rich color that really represented all genders from across all walks of life. Brown is my favorite color. Brown is who I am. Brown is what I come from. If I'm going to make a fragrance that represents me, even the body language of the bottle needs to marry that..." said Rihanna.
Confident, sexy, and instinctual, Fenty Eau de Parfum will evoke everything you feel, everything you are, and everything you want to evolve into.
Fenty Eau de Parfum ($120) will be available exclusively at fentybeauty.com on Tuesday, August 10, 2021.
Hear about the creation of Fenty Eau de Parfum straight from Rihanna. Visit https://fragrance.fentybeauty.com/bridgetown/ for exclusive, highly immersive content and to be one of the first to purchase the fragrance. Available until Friday, August 6.