Eat (RED), Fight AIDS & Save Lives With Martha Stewart

Did you know that the daily pill that saves your life if you’re living with HIV costs just 20 cents a day in sub-Saharan Africa?

Highlighting the impact that just 20¢ can have on someone’s life, the new EAT (RED) SAVE LIVES PSA, featuring Martha Stewart, Padma Lakshmi, Elizabeth Falkner, Hannah Bronfman, Angie Mar, Dana Cowin and Hong Thaimee, reminds food fans worldwide the power of what two dimes can buy when you choose to EAT (RED) this June.

(RED)’s fifth annual culinary campaign features an exciting line-up of chefs, food and drink activations, dining experiences and products to turn people’s food and drink choice into a force to fight AIDS, by raising money and awareness for the Global Fund.

There are so many ways for food fans worldwide to get involved June! Here's how you can change lives...

  • Eat out at restaurants like Blaze Fast Fire’d Pizza where you can order the (RED) VINE Pizza at more than 260 of its locations across the U.S, donating $1 for every order of a (RED) Vine and a Coke, up to $50,000.
  • Order in from Jeni’s Splendid Ice Creams who will offer a special (RED) Collection for the month of June. Featuring five lovingly made flavors - Coffee with Cream & Sugar, Goat Cheese with Red Cherries, Ricotta Toast with Red Berry Geranium Jam, Ndali Estate Vanilla and dairy-free Dark Chocolate Truffle - delivered straight to your doorstep, each purchase will generate $6 to fight A
  • Attend a PlaceInvaders series of intimate pop-up events in New York and Los Angeles. Hosted in secret residential properties, each brunch and dinner seating will feature menus by NYC- and LA-based chefs including Angie Mar (The Beatrice Inn), Patti Jackson (Delaware & Hudson), Sara Kramer and Sarah Hymanson (Kismet and Mad Capra), Jessica Koslow (Sqirl) and Mei Lin (Nightshade). Tickets include five courses, (BELVEDERE)RED cocktails, and Josh Cellars wine, and are priced between $120-$150, with $18 from every ticket sold going to fight AIDS – enough to provide 90 days of life-saving medication.  

Martha Stewart, red campaign

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