As we know, digital influencers are dictating marketing moves for major corporations; especially in the beauty industry.
Now COVERGIRL has announced the addition of nine new influencers to its influencer network, COVERGIRL Collective.
Influencers include Kelly Strack, Sharifa Easmin, Ryan Kelly, Tina Kosnik, Karla Tobie, Ellarie Noel, Kayla Hagey, Ashley Feasel and Rosalina Young.
Starting this summer, in-store displays will feature trending beauty looks created by each of the new COVERGIRL Collective members.
These will include specific products influencers used to get the look and tips on how to recreate it.
learn more at www.covergirl.com