Schwarzkopf GLISS took home their first Allure Best of Beauty Award win in their first year to market in the United States.
In the category "Best Shampoo and Conditioner for Damaged Hair", it was the high performing formula in the Schwarzkopf GLISS Ultimate Repair Shampoo and Conditioner that swayed Allure editors to give GLISS the nod as the most effective shampoo and conditioner to treat damaged and depleted hair.
Allure's Best of Beauty Awards are held annually since 1996 and considered to be the most influential distinction in the health and beauty industry. Each year the award winners represent the most exceptional and innovative products in the marketplace, rigorously tested and reviewed by Allurebeauty editors. To reveal this superb win, Schwarzkopf GLISS was honored during the Allure "Best of Beauty" reveal party in New York City on September 18, 2017. Attendees included winning brands, industry insiders, Allure editors and other elite media.
Schwarzkopf GLISS Ultimate Repair Shampoo & Conditioner was the outlet's top choice and will bestow the coveted seal of approval as a testimony to the products' high performing patented Keratin technology specifically designed for damaged and depleted hair.
"We are delighted, and very proud to have Schwarzkopf GLISS recognized with the highest accolade in beauty in its first year to market in the United States," said Xenia Barth, Vice President of Marketing for Beauty Care North America at Henkel. "For us, winning this award means we are successful in launching hair products that provide real benefits for our consumers."
Schwarzkopf GLISS Ultimate Repair Shampoo & Conditioner (SRP $5.49) can be purchased at mass retailers nationwide.