Genesis Rodriguez Is L'Oreal Paris USA's New Brand Ambassador

Genesis Rodriguez - L'Oreal Paris USAL'Oreal Paris USA is pleased to unveil Genesis Rodriguezas the brand's newest ambassador. Genesis Rodriguez is rapidly emerging as one of the leading bi-cultural and bi-lingual Latina stars having been featured in films alongside some of Hollywood's biggest names. With this announcement, she joins an all-star roster of notable Latina women representing L'Oreal Paris, including Jennifer Lopez, Eva Longoria and Zoe Saldana.

"As a little girl, my first introduction to beauty came from my best friend, mi mama. She shared with me that her secret to looking and feeling bella everyday came from using L'Oreal Paris products," says Genesis Rodriguez. "I'm very honored to be a part of the L'Oreal Paris family. It's an iconic brand which empowers Latinas to look and feel their best from head to toe, because we are all worth it."

Born and raised in Miami, Florida, Genesis Rodriguez is the daughter of legendary singer/actor Jose Luis Rodriguez "El Puma," an icon in the Latin world. She spent her late teens starring in telenovelas for NBC Universal/Telemundo, including "Prisionera," "Dame Chocolate" and "Dona Barbara," all of which have aired in the United States and around the world. And Hollywood took notice of this versatile beauty, so she shifted gears and expanded her audience base to English language television and film. For the past several years Genesis has held leading roles in a variety of films, including Man on a Ledge, Casa de Mi Padre, Identity Thief, Tusk and the Disney animated feature Big Hero Six, currently in theaters, in which she voices the role of Honey Lemon.

"We are so proud to have Genesis Rodriguez join the L'Oreal Paris family of inspiring Latina women," says President of L'Oreal Paris, Karen T. Fondu. "Genesis's talent and accomplishments embrace what it means to be a modern role model for young women.  She truly embodies the spirit of L'Oreal Paris' philosophy, 'Because You're Worth It.'"

Genesis Rodriguez makes her red carpet debut as a new brand ambassador for L'Oreal Paris USA at the 15th Annual Latin GRAMMY® Awards in Las Vegas on Thursday, November 20th.  For all Latin GRAMMY® red carpet beauty news follow @LOrealParisUSA on Twitter beginning at 1PM PST/ 4PM EST through 8PM PST/11PM EST.

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